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AA Business Services launches online breakdown reporting tool for SME fleets

AA Business Services has introduced an online breakdown reporting tool for small- to medium-sized businesses (SMEs), slashing vehicle offroad (VOR) times.

SME breakdowns can now be logged online in one easy step, allowing business drivers to report incidents twice as fast compared with a phone call. This in turn helps to get companies back on the road faster.

James Starling, director of AA Business Services, said: “For over a century, the AA brand has been synonymous with reliability, trust, and excellence when it comes to breakdown assistance. The AA consistently sets the benchmark for quality service and digital excellence, which has earned us the trust and loyalty of countless businesses all over the UK. With continued investment in digital solutions, we’re pledging our ongoing commitment to innovation and customer satisfaction.”

It’s the latest development for the AA’s SME customer base. Other recent service enhancements include new functionality to tailor contracts online and online policy purchasing.

The AA has also added online breakdown reporting messaging to its IVR (interactive voice response) B2B journey, with 34% of customers switching to report breakdowns online. Overall, 61% of all AA members who can report online choose this as their channel of choice.

“Our customers are our business, and we are committed to optimising their digital journeys to get them back on the road as fast as possible, and as simply as possible,” concluded Starling. “Equally, we’re dedicated to providing the very best service that we can offer, empowering SMEs to connect with us on their terms, and at their convenience.”

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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