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Brake explores route to Vision Zero with new podcast series

Brake has gone live with a series of podcasts exploring how we might reach Vision Zero, where no one is killed or seriously injured on roads.

The ‘Time to Zero In’ podcast series – available at https://zeroin.buzzsprout.com or on all major podcast streaming platforms – explores we can make the roads safer for everyone through latest developments and innovations.

The series will feature interviews with experts from across the road safety and healthy mobility community and launches with two episodes available to listen to. Episode 1 features Dr Nick Reed, an expert on the future of mobility, talking on connected and autonomous vehicles and their benefits and challenges. Episode 2 sees Dr Helen Wells, senior lecturer on criminology at Keele University, discuss roads policing and how best to enforce the rules of the road.

Joshua Harris, director of campaigns at Brake, said: “Every death and serious injury on the road is a tragedy that could have been prevented. The ‘Time to Zero In’ podcast is aimed at sharing the solutions that we know can eliminate death and serious injury from the roads. We hope this podcast series will help the public, professionals and decision-makers understand that safe and healthy roads are not only essential, but within our grasp.”

New podcasts will follow every two months, with the first four episodes video telematics specialist Lytx.

Damian Penney, European vice president at Lytx, commented: ‘‘We’re delighted to support the launch of Brake’s ‘Time to Zero In’ podcast and join the conversation on the future of road safety. Vision Zero is perfectly aligned with our own mission at Lytx – that no commercial or professional driver will ever be the cause of a collision – and we’re looking forward to exploring some of the ways industry can unite to realise that goal.”

To access the ‘Time to Zero In’ series, visit https://zeroin.buzzsprout.com or explore using a podcast streaming platform.

 

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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