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Clearer speed limit signage could cut driver speeding

A greater number of visible speed limit signs is needed to cut the number of drivers unwittingly speeding.

One in three drivers admitted to speeding in a survey by Venson – including because they didn’t know the limit for the roads they were driving on.

Conducted to support this year’s Brake Road Safety Week 2020 (16-22 November) – which is being run on the theme of ‘No Need To Speed’ – the survey also revealed that employed 35-54-year-olds, earning an above-average salary, are more likely to speed than their younger counterparts – knowingly or otherwise.

Venson said the findings showed the need for more to be done to make drivers aware of varying speed limits, particularly in the wake of new reduced limits across many towns and cities. This would cover both in-car tech to alert drivers to their speed – mandatory fitment of intelligent speed assistance is expected to take place in the EU and UK from 2022 onwards – and dominant signage on UK’s roads. This follows the Government’s decision in 2016 to axe the need for councils to use speed limit repeater signs, making local limits less obvious.

But Venson also warned of the need for fleets to take action.

Simon Staton, director of client management at Venson Automotive Solutions, said: “Driving a vehicle at excess speed is one of the most common motoring offences. However, with the HSE estimating that “more than a quarter of all road traffic incidents may involve somebody who is driving as part of their work at the time”, more must be done to curb speeding.”

Staton added: “Fleet managers and businesses need to ensure they have a Duty of Care policy in place that includes driver licence checking, driver risk assessments and driver training. It is important to also monitor speeding fines and accident data to understand the drivers that pose a risk to the business, themselves and other road users, and work with them to improve their  behaviour behind the wheel.

“Businesses can also encourage user-choosers to consider in-car technology to help them drive responsibly such as intelligent speed assistance systems. Educating drivers and ensuring best practices are in place will in turn save lives.”

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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