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Global Fleet Champions report explores how to engage drivers with key safety messages

New guidance on raising driver awareness of key road safety messages is now available from the Global Fleet Champions (GFC) campaign run by Brake.

Aimed at fleet managers, the Engaging drivers on key safety messages guide explores some of the key methods and themes of driver education and discusses the different methods managers can use to inform and engage drivers about road safety issues and how to successfully implement a holistic approach to education, raising awareness and driver training.

The guide features expert advice from key players in road safety, including Lisa Dorn, associate professor of driver behaviour at Cranfield University and research director for DriverMetrics. Dorn advises fleet managers to evaluate their driver training procedures to determine their effectiveness in encouraging positive driver behaviours.

David Ward, senior technical manager – functional safety at HORIBA MIRA, explains how fleet managers can introduce training programmes that focus on what drivers should and shouldn’t do when driving vehicles fitted with increasingly automated systems.

Sarah Plumb, senior fleet officer at Brake, said: “Everyone who employs people who drive for work has a moral responsibility to ensure their staff get home safe at the end of the working day, and a legal obligation to manage work-related road risk. This report contains guidance on how fleet managers can engage drivers with key road safety messages and raise awareness of how they can reduce their road risk.”

The guide is available for Global Fleet Champion members for fleet. To find out more about joining up to the campaign and accessing the report, click here.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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