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Honda reveals naming for urban electric car

Honda has announced its forthcoming electric supermini will simply be named the ‘Honda e’, with reservations to open this summer.

First revealed as the modern-retro Urban EV Concept at the 2017 Frankfurt Motor Show followed up by the E Prototype shown at Geneva Motor Show this spring, the five-door E is due in 2020 and marks the brand’s first mass-production electric vehicle in Europe.

It will be built on a dedicated EV platform and will feature an electric motor driven through the rear wheels. No further performance details have been revealed but Honda said at Geneva that it will deliver a range of over 200km (124 miles) and a ‘fast charge’ functionality of 80% battery charge in 30 minutes.

The Honda e has seen huge interest since its initial 2017 debut; in the UK alone, it’s received almost 6,500 expressions of interest ahead of reservations opening in early summer.

It forms part of Honda’s plans to electrify its range; the brand announced at Geneva that 100% of its European automobile sales will be “electrified” by 2025.

This follows recent announcements of plans to phase out diesel. The new CR-V Hybrid replaces the previous 1.6-litre diesel and brings similar CO2 emissions while its updated HR-V has also launched without diesel. And the brand has also newly announced that the Intelligent Multi-Mode Drive (i-MMD) technology seen in the CR-V will be used in the next-gen Jazz.

Honda is also backing its electrification plans with support from new products and services. At the Geneva Motor Show, the carmaker revealed the first details of its developing energy management solutions business for Europe. Building on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017, the announcement saw the carmaker lay down plans to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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