Manheim has kicked off Q2 with a record-breaking mega-week event for dealer Marshall Motor Group.
Held earlier this month, the five-day event saw over 1,100 high quality vehicles from the Marshall Motor Group go through Manheim’s auction lanes at its Bristol, Wimbledon, Colchester Northampton and Mansfield centres, with more than 1,900 buyers registered for the auction events, or logged on to buy through Manheim Online.
A total of 853 vehicles were sold – beating Manheim’s previous mega-week record of 815 and achieving a combined sales value of £4.6m.
Jon Head, commercial director at Marshall Motor Group, said: “We hold mega-week events twice a year at Manheim as part of our stock disposal strategy, and there’s always a real feeling of anticipation in the run up to the events.
“We’re delighted to have broken our record for the number of vehicles sold in a week, a great achievement given the market conditions.”
Peter Bell, managing director of Manheim, added: “The success of this mega-week is testament to a great partnership between Manheim and Marshall Motor Group, and I’d like to congratulate everyone that worked to organise and manage the event.
“Buyer engagement is key to the success of an initiative like this, and I’m extremely pleased with the number of customers that attended online and in person, a great testament to a successful marketing campaign.
“We pride ourselves on going over and above for our clients, and the mega-week is just one example of an innovative way to connect buyers with high quality stock.”