Share, , Google Plus, Pinterest,


Posted in:

Murphy Plant sees marked improvement in driving behaviours from e-learning

Murphy Plant has reported a dramatic shift in driving behaviours as a result of deploying a driver e-learning platform.

The firm, one of the UK’s largest providers of plant, transport and specialist equipment, operates a large and diverse fleet of vehicles and has some 2,400 company drivers who come under the corporate driving policy.

The company has been employing Licence Check’s Driver and Vehicle Information Solution (DAVIS) to check driving licences for the last five years and to provide driver risk profiling services for the last 18 months based on telematics information. In the last six months it has also implemented Licence Check’s Driver E-learning programme, which provides ongoing tuition and support for drivers, including ensuring appropriate training for drivers based on their risk profile.

As a result of the driver risk profiling and specific modular interventions, the firm has reported a marked improvement in driving behaviours, with well over 50% of its most at-risk drivers moving from red status to amber or green under its driving standards traffic light warning system.

Fleet manager Tony Murphy said the benefits of the new programme were being seen company-wide.

“Driving has been identified as posing the greatest risk to our business and the whole board, from the CEO down, has bought into the idea of driver risk profiling as a means of improving our driving standards,” he said.

“The e-learning programme allows us to identify areas where our at-risk drivers are weakest, such as speeding or awareness for example, and then use specific online learning modules for those particular issues to help correct their driving behaviours,” he added.

And while it’s still too early to say whether the improving driving standards were being recognised in terms of lower insurance or accident costs, Murphy added that the business will probably see the cost benefits of the changes within the next 18 months.

Terry Hiles, general manager at Licence Check, said Murphy Plant’s work showed the safety benefits from implementing e-learning and driver risk profiling.

“For a company such as theirs, where occupational driving poses the highest risk to the business, it makes absolute sense to employ these risk intervention techniques, and they are now seeing the tangible benefits from doing so,” he said.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

842 posts