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Nissan enhances fleet proposition under new supply deals

Nissan is further boosting its work with fleet operators under two new supply agreements that will enhance its services.

The new partnerships have been signed to expand its fleet proposition, including by making fleet customers feel better supported but also by optimising dealer work in this area.

This includes a deal with business-to-business marketing agency Graymatter, which will spearhead a bespoke customer relationship management system (CRM), including for Nissan’s fleet team. The tie-up, which includes Graymatter’s established partner Salesforce, will also bring improved systems and solutions for Nissan platforms such as the fleet customer hub, simplifying ways for customers to manage orders and agreements.

Nissan has also reviewed the way it supports its field force and will be working with fleet solutions specialists ROI to create a new operational structure in this important area.

The Cheshire-based company will take on the management of Nissan’s Fleet Business Centre and dealer fleet coaching as part of the agreement.

Peter McDonald, fleet director at Nissan GB, said: “Having completed an extensive tender process we’re really excited to be working with two best-in-class organisations to help us improve our fleet proposition to customers.”

Nigel Sandiford, chief executive of ROI, added: “We’re looking forward to working with Nissan’s excellent dealer network and will support them as we all navigate through the coming years of incredible change and opportunity for the industry.”

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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