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Online remarketing key to dealing with surge in used cars, says ADESA

Fleets and dealers are set to turn to online remarketing as they look to dispose of rising numbers of used cars amid social distancing restrictions.

Remarketing specialist ADESA UK said it’s receiving high levels of enquiries from finance and leasing vendors and fleets who have been sitting on defleeted stock since the lockdown began.

“Many businesses who are keen to liquidate their assets and reduce any further exposure to depreciation are investigating online remarketing for the first time and are beginning to appreciate the expediency and cost savings,” said Jonathan Holland, managing director of ADESA UK.

“Furthermore, with social distancing restrictions expected to remain in place for the rest of the year, online remarketing is becoming an attractive option for trade buyers wary of visiting auction halls.

“As an industry we are seeing pent-up supply and demand with vendors and buyers using the lockdown as an opportunity to re-evaluate the way they dispose and acquire assets with online making more sense than ever before,” he said.

ADESA also believes new car buyers could switch to used purchases following the closure of car plants around the world.

“Once car factories start to reopen they will be working flat out to meet outstanding orders, so anyone entering the market for a new car will be going to the back of the queue and could face lengthy waits. This should prompt many buyers to look at used alternatives and good quality defleeted cars will have a strong appeal,” he said.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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