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Tony Greenidge becomes official IAM RoadSmart CEO

Tony Greenidge, business development director, IAM RoadSmart

Industry stalwart Tony Greenidge has officially been appointed as chief executive officer at IAM RoadSmart after stepping up on an interim basis earlier this year.

Greenidge first joined IAM RoadSmart in 2017 as its business development director and has overseen the continued year-on-year growth of the charity’s drink drive rehabilitation and fleet divisions. More recently, he has led the organisation through both coronavirus lockdowns as interim CEO when Mike Quinton stepped down after two years in the role.

Having successfully run his own consulting business, Greenidge brings with him more than two decades of sales and leadership experience in road safety, risk management, mobility and the corporate fleet sector, which he will put to use to help drive IAM RoadSmart, which has around 85,000 members, in a new phase of growth.

Chairman Derek McMullan said: “Tony brings strong leadership and a deep knowledge of IAM RoadSmart’s activities in these challenging times, helping to safeguard the future of our charity and driving forward our work with our group volunteers on a number of UK-wide road safety initiatives.”

Tony Greenidge added: “The last six months have been challenging, but I have been enormously impressed by the way that the whole IAM RoadSmart team – including our staff, members, and volunteers – have come together to mitigate the impact of the pandemic. Looking forward to 2021 we are well poised to continue with our core objective of improving safety for all road users and I am very honoured to be leading our collective efforts towards achieving this.

“I would like to thank everyone within the organisation and our key partners for their support, particularly over the last six months, and I very much look forward to continuing to work with them to positively influence and reduce the number of people killed or seriously injured on our roads each year.”

Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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