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Venson survey shows motorists perceived to be more distracted by in-car tech

Businesses and fleet managers are recommended to impress on drivers the dangers of being distracted by their in-car tech

A recent survey by Venson Automotive Solutions has found that 68% of drivers have noticed an increase in other drivers being distracted by dashboard controls or using their mobile phones, despite only 13% admitting to being distracted themselves.

38% of drivers surveyed, said that they used hands-free/Bluetooth in-car technology for making phone calls whilst driving, however when it comes to using their phone as a sat nav, nearly a fifth admitted to balancing the phone somewhere to keep an eye on it, such as a cup holder.

Businesses and fleet managers are recommended to impress on drivers the dangers of being distracted by their in-car tech and ensure robust processes are in place to meet their duty of care obligations.

Drivers currently risk six penalty points on their licence and a £200 fine if they use a hand-held phone or sat nav when driving. For motorists who passed their driving test within 2 years of being caught, the consequences are even more severe – they will automatically lose their licence and have to reapply and pay for a new provisional licence – passing both theory and practical parts of the driving test again to get a full licence.

However, Venson says its survey highlighted the desire for more in-car technology – even if it isn’t in their current vehicle; 67% said they would use a dashboard sat nav if it was available in their car and nearly 50% of people surveyed said that they would like to have an emergency call button in their car in case of being involved in a road accident.

An app which informs the driver about the health of their vehicle’s tyres would also be welcomed by 48% of people and 43% would make use of driver assistance technology  such as cruise control, lane departure detection and speed limit exceeded notifications. By contrast, 26% of people surveyed said they would like to see entertainment or lifestyle dashboard technology, such as apps that play music or offer concierge services.

The Department for Transport (DfT) has announced a review of roads policing that will look at ways of reducing road casualties and deaths, and is asking for evidence on in-car technology and how this could be increasing accident risks as well as reducing it. The review is open for input until 5 October 2020. More information can be found at:

Simon Staton, client management director at Venson commented, “We may have some of the safest roads in the world, but anything that can be done to reduce the number of casualties on our roads is to be welcomed. The advances made in in-car technology have moved on very quickly, and as they become standard in new vehicles, the scope for driver distraction also grows. We look forward to the results and recommendations from the DfT review and would encourage businesses and fleet managers to get involved in the consultation process.”

Written by Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.

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