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Geotab’s ‘game-changing’ GenAI assistant enters trials with global fleet firms

Connected transportation solutions specialist Geotab has launched the early adopter programme for its new Geotab Ace generative AI assistant.

More than 100 companies, including a number of Geotab partners, have signed up to the programme to evaluate and provide feedback on Geotab Ace, which is expected to be a game-changer for fleet management and safety.

Early adopters have worked with the GenAI assistant, providing data-driven answers to more than 1,000 customer questions. Common topics include driver risk and safety, diagnostic data and maintenance, fuel consumption and efficiency, and vehicle utilisation.

Powered by Microsoft, Geotab Ace processes vast amounts of data to provide tailored responses based on the operational specifics of the fleet in question, speeding up time for fleets to access insights. As an example, a response to a question such as “What are my fleet carbon emissions over the past 12 months?” can be provided in seconds. In this case, Geotab Ace uses filters such as data by fuel type, associated emission factors, and fuel consumption, while calculating thousands of vehicle data inputs over the year.

By providing faster data insights and easy access to information, Geotab Ace will enable fleets to make better decisions for optimum performance including cost management.

Mike Branch, VP of data and analytics at Geotab, said: “Navigating through the world of generative AI has been a learning-rich experience. As we continue evolving, our focus remains on building upon what we’ve learned to ensure that we continue offering trusted insights for our customers. The early adopter programme is just the beginning, we are thrilled about the value Ace promises, and are looking forward to observing the positive impact it will have on the industry.”

Geotab UK reseller LEVL is one of the partners participating in the Early Adopter Programme. The telematics provider has been offering Geotab Ace to its customers as a value-add to enhance fleet management through smart AI integration.

“Geotab Ace has the potential to be a game-changer in the realm of customer support and efficiency,” said Andrew Pearce – sales and marketing director at LEVL. “The value this innovation provides is immense, not just for customers but also for us as resellers, enabling us to offer unparalleled assistance. Geotab Ace is like having a data analyst in your back pocket, ensuring consistent, high-quality interactions. It’s a transformative tool that’s reshaping our customer engagement.”

Geotab said its GenAI assistant offers “ultimate privacy and security” and added that Geotab Ace user data is safely handled within its own secure environment. The telematics and IoT solutions giant also recently released its Responsible AI Guide, highlighting the unique challenges posed by the development of Ace and how Geotab mitigated and learned from them.

The GenAI tool will be refined further before a wider UK and global rollout. Fleets can still sign up to the Geotab Ace early adopters programme here.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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