Drivetech has invested in its digital future with new branding, set to be displayed at next week’s Great British Fleet Event.
The leading driver training provider, part of the AA, has completed a rebrand to reflect the business’s greater emphasis on digital services that includes the process of transforming its customer portal. This supports the rapidly evolving fleet sector, with greater reach, a wider service offering and a strong digital future alongside its more traditional and successful on-road driver training.
Managing director Charlie Norman said: “The driver behaviour, coaching and training industry has undergone a significant transformation over the past couple of years, with a noticeable uplift in digital training, in particular as a result of the pandemic. To reflect this change, Drivetech has unveiled a new logo that visually represents the passage of data transferring to reflect the ongoing integration of driver training with advances in technology, and the analysis of data to inform and further enhance safety.”
It’s part of the firm’s significant investment in its operations over the last year to revolutionise the way it interacts with customers and help keep today’s drivers safe behind the wheel.
As part of its digital transformation, Drivetech has recently launched several virtual assessments and training modules to support drivers. The offering includes a choice of online assessments depending on the type of vehicle driven and EV Co-Driver, an innovative way of communicating, educating and reinforcing EV best practice to help drivers get the most out of their vehicles and stay safe while behind the wheel.
Drivetech has also launched Driver’s Mate, a comprehensive series of 90-second videos that champion and reinforce on-road safety practices to encourage better behaviours by refreshing driver awareness to deliver impactful change.
Similarly, Drivetech’s driver offender course delivery business, in conjunction with many UK police forces and UKROEd, has seen a major shift to digital delivery versus classroom based, so the rebrand also reflects changes here.
Norman explained: “We have increased the range and choice of online driver coaching and training interventions we can provide and are focused on improving core systems to support this expansion in range and customer benefits. We are committed to offer a range of modern and dynamic services and will strive to continue to deliver our driver training to the highest standard. We want our customers to benefit from a seamless service that better integrates valuable data at each point of the journey.”
The new branding will be revealed at next Tuesday’s Great British Fleet Event – Fleet World’s 3-in-1 exhibition, conference programme and prestigious awards ceremony at Novotel London West – which will also see Drivetech showcase its latest risk management and training solutions.
Meanwhile, as part of Drivetech’s work to support electric vehicle uptake by fleets, Emma Loveday, UK fleet risk and commercial development manager, will take part in the GBFE panel discussion on electric vehicles and sustainability.
For more details about the Great British Fleet Event on 29 March 2022, click here. Registrations are also open online and you can find the full conference list online too.
