The AA has acquired Key Care Ltd, expanding its portfolio into key insurance.
The AA, which has signed up to this year’s Great British Fleet Event as a partner, has been a leading customer of the Keycare brand for several years, providing services to Gold members. The deal grows its product base to members and customers.
Keycare will now form part of the AA Group alongside Drivetech and Prestige Fleet Servicing and will enhance the AA’s position as a leading provider of B2B services.
Jakob Pfaudler, CEO of the AA, said: “I am delighted that the AA has acquired Keycare as it will help create confidence for drivers now and in the future.
“The acquisition is in line with our strategy to offer world-class customer service as well as diversifying our portfolio of products for our customers. We keep the customer at the heart of everything we do, and this is a key part of our strategy.”
Steve Wainwright, chief executive of Key Care, commented: “Keycare has worked closely with the AA for many years, so we are excited to be joining the AA Group and beginning a new chapter in the history of the business.
“Both the AA and Keycare have market-leading positions and strong complementary brands and our organisations have a shared ethos which puts the customer at the centre of everything we do. I believe that this is a great opportunity to develop the Keycare business further as part of the larger AA Group.”
