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Cox Automotive leaders take on #BringItOn4Ben challenge

The Cox Automotive UK Board is heading to Snowdonia today (26 June) to take on a 20-hour walking challenge in aid of Ben.

Bringing support to the #BringItOn4Ben campaign, the team will attempt the 10:20 Challenge, scaling 10 peaks on a route that covers more than 26 miles and includes 10,000 ft of ascent.

The challenge has already generated great support from Cox Automotive customers and team members, raising over £10,000 for Ben.

Martin Forbes, CEO of Cox Automotive, said: “This is a tough team challenge, and we’re anticipating it with a healthy mix of nerves and excitement. We know it will take us out of our comfort zones, but I’m confident that teamwork and a little bit of friendly competition will get us through.

“As a Board, we feel extremely privileged to work in an industry where team members can rely on the support of an organisation like Ben, and we’re delighted that we have exceeded our £10,000 fundraising target.”

Zara Ross, CEO of Ben, said: “We’d like to pass on our sincere thanks to the Cox Automotive Board for taking on this challenge in aid of Ben. Every penny raised goes into the delivery of health and wellbeing services for automotive industry workers and their dependants.”

“This year, we are focusing on how we can support people with mental health issues such as anxiety and depression. Events like this are vital to help us raise funds and increase awareness of our services across the industry.”

In keeping with the global Cox Conserves programme, which seeks to reduce the firm’s environmental impact, Cox Automotive will plant 20 trees after the walk to offset the carbon emissions generated by travelling to Snowdonia.

Full details of the challenge can be found on the team’s fundraising page, plus donations can be given online.

You can also track the team’s progress on the Cox Automotive Facebook, LinkedIn and Twitter feeds.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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