Diode, a specialist in digital sales journeys for vehicle providers, is the latest exhibitor to sign up to this year’s Great British Fleet Event.
Diode offers bespoke white-labelled solutions to enhance the digital journey for drivers making the switch to electric. Its innovative technology is geared up to help vehicle providers uncover company car and salary sacrifice leads, drive sales conversion, and provide an intuitive digital customer journey for new and existing customers.
A typical journey is centred around Diode’s clever EV suitability assessment, instant driver readiness report, dynamic business insights dashboard and simplified charge point purchasing process.
Drivers complete the EV suitability assessment to instantly receive a personalised driver readiness report. This is packed full of information to show the ways an EV could work for them, such as the convenience of charging and running-cost savings. It also includes a detailed breakdown of charging cost and frequency for every EV on the market. Drivers can view pricing and select a new vehicle.
If a driver is linked to their employer, then the platform’s algorithm aggregates the data to provide a range of dynamic business insights to support the EV transition. This includes the number of charge points required, potential cost and CO2 savings, and an overview of EV-readiness across the business. They can also begin the process of getting workplace and home charge points installed, and consider other EV support services.
The business can select the right replacement vehicles or let employees pick an EV of their own choice. This part of the journey maximises the number of EV sales by unlocking latent demand for company car and salary sacrifice sales opportunities, including the ability to re-engage with drivers when their vehicles are approaching renewal dates.
Diode is one of a number of exhibitors taking part in this year’s Great British Fleet Event. The show takes place on 25 April 2023 at Marshall Arena, Milton Keynes, and features a ‘3-in-1’ format of exhibitions, Masterclass conferences and the evening’s black-tie gala dinner for the Fleet World Great British Fleet Awards.
