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Europcar Mobility Group appoints Xavier Corouge as MD for Urban Mobility

Europcar Mobility Group has appointed Xavier Corouge, as managing director of the Business Unit, member of the Group’s Executive Committee.

The “New Mobility” Business Unit – operating the Ubeeqo, GoCar, E-Car, Brunel and Scooty brands, as well as overseeing the minority stakes of the Group – is being rebranded as “Urban Mobility” to better reflect mobility needs.

Having joined the company in 2013, Xavier Corouge was previously Europcar Mobility Group’s chief marketing and digital officer, responsible for marketing, e-commerce, direct sales and customer relationship for all brands and markets. Prior to this, Xavier Corouge held several senior positions in the travel and digital industry, from e-commerce director at Thomas Cook Group to head of marketing and CRM at OUI.Sncf and Vivendi Group.

Mr Corouge’s appointment is intended to support the scaling-up of the Urban Mobility Business, which observed a +45% revenue growth in 2018; a positive trend that has been confirmed by Q1 2019 results (over 40% revenue growth for the vehicle sharing business).

Fabrizio Ruggiero, Europcar Mobility Group deputy CEO, head of Business Units, commented:
“We have set an ambitious target for our Urban Mobility activities for 2019, with a doubling of its revenue, achieved through growth in cities where services are already operated and through services openings in new cities and new countries. This will be played with the Group’s expertise in fleet management – one of the historical assets our car rental business – and our expertise in e-commerce, which is key to grow customer base and utilisation rates. Xavier Corouge is ideally positioned to take up this challenge, in a very customer-centric and integrated manner, enhancing our ONE Group approach”.

Xavier Corouge commented: “We are now in a position to play a major role in the reshaping of the urban mobility ecosystem, providing attractive alternative solutions to vehicle ownership.”

Written by Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.

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