Europcar Mobility Group UK has appointed Clive Forsythe as its new UK sales & marketing director.
Forsythe has taken up the role following the promotion of former UK sales & marketing director Jose Blanco to the position of deputy general manager for the company’s low-cost business unit.
Forsythe has held the position of head of corporate sales for the group in the UK for the last eight years. He brings two decades of experience in the vehicle rental and leasing marketplace, including positions at Masterlease, Arval and at Alphabet GB.
His new role will cover both leisure and corporate sales and marketing. In particular he has responsibility for building awareness of the wide range of multi-modal mobility solutions being developed by Europcar Mobility Group.
“The mobility needs of businesses and consumers have changed significantly over the last few years and it’s tremendously exciting to be involved with Europcar Mobility Group as it evolves its propositions in response,” said Forsythe. “The focus and commitment Europcar Mobility Group has to being a game-changer in the mobility marketplace means we can get the message out to customers – business and leisure – that we have the most cost-effective and convenient mobility solutions for all their travel needs.”
Gary Smith, managing director of Europcar Mobility Group UK, added: “We are delighted to welcome Clive as a key member of the UK Senior Management Team. His understanding of customer needs – regardless of whether the customer is a business or leisure traveller – puts him in a strong position to help us take each of our brands in the UK to the next level.”
