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Geotab UK team fundraise for Brake with skydive

Team members at Geotab UK have completed a skydive to help raise funds in support of Brake.

The jump team at the telematics specialist carried out the skydive at Skydive Langar, Nottingham, in front of friends, families, colleagues and peers, diving from an altitude of more than 14,000 feet.

The skydive has already raised more than £1,000 to support Brake’s mission of ensuring safe mobility and healthy journeys for everyone, and supporting those impacted by road deaths and serious injury – and donations remain open.

According to Brake, the chances of being involved in a work-related driving crash are as high as 1 in 500.

Yet Geotab – which is an event partner for this April’s Great British Fleet Event – warns that many businesses still think that such crashes are unlikely to happen, and fail to invest adequately in responsible prevention and mitigation strategies within their fleets.

It’s encouraging businesses to promote safety throughout the organisation: from ensuring assessment and control of risks, to the establishment of policies, and compliance monitoring.

By understanding these responsibilities and working collaboratively, businesses can observe benefits such as lower driver risk, fewer crashes attributed to the business, and reduced operational costs. By recognising and acting on these responsibilities together, everyone can contribute to improving road safety.

Geotab’s fleet safety telematics platform ensures safety is at the forefront, with numerous tools available to fleet managers such as fleet safety dashboard reports, custom safety alerts, and advanced collision avoidance systems, together with in-vehicle driver coaching to promote positive driving habits.

Geotab also recently won the Fleet Safety Product category at Brake’s UK Fleet Champions Awards for its integration with Lytx Surfsight cameras, enabling operators to better identify and prevent many of the driving behaviours that could lead to an incident.

Following the skydive, sponsorship donations will remain open until 31 January 2024 for supporters.

To donate to Geotab’s skydiving fundraiser, please click here, or to learn more about the skydiving, please visit Geotab’s blog.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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