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Noticeable fall in dealer standards under agency model, warns AFP

Growing adoption among carmakers of the dealer agency model is impacting vehicle deliveries to some fleets, the Association of Fleet Professionals (AFP) has reported.

Its members have warned of a fall in standards, with electric vehicles being delivered with little charge and internal combustion cars with only a small amount of fuel.

Paul Hollick, chair at the AFP, said: “We are hearing from a number of members that there has been a noticeable fall in delivery standards for manufacturers that have switched to agency, with the perception being that there is a much-reduced incentive for the local dealers to maintain a high level of service to fleets.

“We are hearing stories, for example, of prestige EVs being delivered with almost no charge and similar situations for petrol cars, which is obviously annoying for the fleet customer who has ordered an expensive, high-quality asset and expects commensurate standards. It’s inconvenient and leaves a poor impression.”

The agency model also means that operators can’t now ‘vote with their fleet’ and take their business to another dealer holding the same franchise, due to the local dealer effectively having a monopoly over local deliveries.

Hollick went on: “At least one member has complained that they have just placed more than half a million pounds worth of orders with a manufacturer in the full knowledge that the local dealer will make very little effort when it comes to delivery.

“How this situation is resolved is difficult to say although there are some signs that the future of agency within the motor industry is in flux. It certainly adds to the long list of gripes that fleets currently have when it comes to their relationships with some manufacturers.”

One potential solution would be for manufacturers operating under agency arrangements to ensure all of their dealers comply with the AFP dealer standard.

The 28-point accreditation is designed to ensure that fleet cars and vans are delivered in excellent condition to the end user, who is then shown the fundamentals of how to operate the vehicle and always treated courteously.

“Several major dealer groups have signed up to this accreditation since its launch in 2022 and it is working well in those instances,” Hollick affirmed.

The AFP will be at next month’s Great British Fleet Event to speak to visitors on all things fleet, offer a listening ear/advice to anyone with a challenge or issue, or indeed, on the other side, hear about how fleets are overcoming challenges. Sign up for your free ticket here.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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