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E-Training World launches module to help reduce risks of driver distraction

A new module is now available from E-Training World to help fleets crack down on the dangers of distracted driving.

The training uses high-definition in-vehicle and roadside footage to highlight the wide range of driver distractions, raise awareness of their dangers and train drivers on how to avoid them.

Distracted driving is a major cause of road collisions annually and about 2,500 crashes each year are caused by distractions inside the vehicle. The most common cause of distracted driving is the driver using a mobile phone – but other causes include fiddling with the sat nav or in-car infotainment system, eating and drinking, or even smoking and vaping.

Jonathan Mosley, sales and marketing director at E-Training World, said: “If a driver has their eyes off the road for just six seconds at 30mph, the vehicle will have travelled over 80 metres, which is why it is so important to remain focused, on the road, rather than anything else.”

In addition to mobile phone legislation, police can bring a prosecution for an incident involving a distracted driver under a wide range of legislation, depending on the degree of distraction and the severity of the result.

“Driving requires 100% concentration. By helping drivers understand the many ways they can be distracted, from eating a sandwich to looking at a crash, arguing with a fellow passenger, reading a note or sorting out their sat nav and the potential consequences of those distractions, we can boost driver awareness and help to reduce the risk of accidents, collisions and injuries,” added Mosley.

E-Training World services some of the largest fleet operators in the UK and also provides branded/white-labelled systems to many of the best-known companies in the fleet sector. These include insurance companies, fleet management specialists, accident management providers, driver training businesses, vehicle rental specialists and other fleet sector suppliers.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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